Calculating Your Web Lead Value and ROI

ROI Calculating Your Lead Value

How Much is a Web Lead Worth and Why Should You Care Knowing how much a lead is worth to your company may not sound like something you should consider from an Internet marketing point of view, but it definitely is. Here’s why: It determines how much you’re willing to spend per click on paid […]

Best PPC News and Tips – Vol. 5

Google AdWords - Track ROI with Conversion Tracking

Want to know how many people downloading your app found it through your ads? – Conversion tracking can report that. Setting up conversion tracking (info and video) by Google @adwords 4 Unique Ways You Can Optimize Your AdWords Campaign After Implementing Call Tracking “What if I tell you that you’re actually losing out on roughly 50% […]

Best PPC News and Tips – Vol. 4

Enhanced Campaigns: Using Upgraded Sitelinks [video]

Enhanced Campaigns: Using Upgraded Sitelinks – In this two-minute video, Josh walks you through the new options available with upgraded sitelinks extensions by Google @adwords – July 26, 2013 How To Create Click to Call Campaigns in Google AdWords Enhanced Campaigns Many businesses are struggling to get extra and cheaper leads. Generating phone calls is […]

Best PPC News and Tips – Vol. 3

PPC Click photo Licensed from iStockPhoto

Why PPC Is The Best Media Channel – As a corporate PPC leader, it’s your job to do what’s best for your company. In my opinion, that’s typically securing more budget for PPC and building enthusiasm for this amazing media channel. For many companies, PPC is going to be one of the best (if not […]

Best PPC News and Tips – Vol. 2

New Image Extensions Enable You to “Show” and “Tell” with Search Ads

New Image Extensions Enable You to “Show” and “Tell” with Search Ads – “More than one in six searches on Google today provide results with visual content. Image extensions will show in some cases when we determine that a search is likely for visual content…” by Awaneesh Verma, Product Manager, Ad Formats – June 05, […]