Best PPC News and Tips – Vol. 4

Enhanced Campaigns: Using Upgraded Sitelinks

Enhanced Campaigns: Using Upgraded Sitelinks
- In this two-minute video, Josh walks you through the new options available with upgraded sitelinks extensions
by Google @adwords – July 26, 2013

How To Create Click to Call Campaigns in Google AdWords Enhanced Campaigns
Many businesses are struggling to get extra and cheaper leads. Generating phone calls is fundamental to maximize the effectiveness of an advertising budget. As long as you know how…
by Rocco Baldassarre of Zebra Advertisement – July 27, 2013 via Search Engine Journal

Advanced Google AdWords Keyword Research for Non-Ecommerce Websites
For your Google AdWords campaigns to achieve their full potential, you need to research, target, and connect with people searching for your products and services in a huge number of different ways…
by Alan Mitchell of Calculate Marketing – Jul 25, 2013 via Search Engine People

Maximizing The Synergy Of Paid Search & Social
The ceiling on the potential synergy between the two is sky high, and we’ve only just begun to scratch the surface.
by Josh Dreller of Kenshoo – July 18, 2013 via Search Engine Land

Are Phone Calls Better Than Form Fills for Conversion?
Optimizing your page for both calls and form fills may not increase conversion for both, but as long as you’re not hurting one to help the other, then that’s okay…
by SiteTuners – July 18, 2013 @SiteTuners

My Favorite PPC Landing Page Tips
How are you leveraging landing pages in your digital marketing program?
by PPC Ian – July 13, 2013

Everything You Need To Know About Google’s Enhanced Campaigns (So Far)
A compilation of tips, tricks, questions, and answers of everything you need to know for the big change…
by Search Engine Land (on Google+)

Ads That Snatch Defeat From The Jaws of Victory
This column frequently discusses Facebook Ad imagery simply because an attention grabbing image is crucial to ad performance — if the image doesn’t get the audience to stop and skim the headline, there’s no chance for the copy to do any good, no matter how brilliantly it was written…
by Jeff Sexton of BoostCTR via PPC Hero – July 7, 2013

5 Lead Gen Landing Page Mistakes
“It’s time to take off the rose-colored glasses, so you can see the problems on your lead generation landing pages, and get to work.”
by SiteTuners – June 25, 2013